Alden is an award-winning transdisciplinary industrial designer based in Singapore. He has over 8 years of experience designing consumer electronic technology hardware.
From the onset, he had the privilege to work in the established design studio, NextofKin Creatives(NOK) in Singapore where he designs for global companies including, Dell, Sennheiser , Creative, Philips to name a few.
Before long, ASUS, beckoned. He landed in Singapore ASUS design Center(SADC). He led and designed the TUF series (a Military-themed sub-brand by ASUS). Within two years, he won the iF product design award and red dot product design award in the TUF line of motherboards for ASUS. Besides, he worked on advanced projects.
Subsequently, he entered into the foray of print business; HP Inc.,  designing experiences that amaze. He believes in fusing design into IR4.0's future business models and management. Motivated by HP's growth mindset values and fueled by curiosity to understand businesses and management, he holds a Bachelor of Arts (BA), Business Management (First Class) at Northumbria University.
On social media, he goes by his alter ego moniker, @adesignmachine.

Creo Parametric 6.0
Rhinoceros 7 
Keyshot 10 
 Adobe Photoshop CC 
Illustrator CC 
 Adobe Premiere Pro 

Red Dot Design Concept Award '19 - Turtlehead Timeware
Red Dot Design Concept Award '18- Plus Minus Table
iF Product Design Award '18 - ASUS ZEN AIO ZN242
G-Mark Good design award '17- ASUS ZEN AIO ZN242
Top 10 shortlisted design concept for Wallpaper* Handemade next gen. SG designer competition
Top 10 global shortlisted design for DEZEEN X SAMSUNG QLED TV Comp.
Red Dot Product Design Award '16 - ASUS SABERTOOTH Z170 MK1
iF Product Design Award '16- ASUS SABERTOOTH Z170 MK1
iF Product Design Award '14- Sennheiser CX series range

Singaplural Exhibition '16 - Our Memory Dispenser
DesignSingapore Portfolio for Young Designers '10
Diploma Graduation Showcase '10- Best of Show

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