TO INSPIRE THE WORLD THROUGH DESIGN.
Alden is an award-winning transdisciplinary Industrial designer born and raised in Singapore. He is at the frontier of designing consumer electronic technology products since inception into industry in 2013.
He had the privilege to work in established design studio, NextofKin Creatives(NOK) in Singapore where he designs for global companies including, Dell, Sennheiser , Creative, Philips to name a few.
Before long , ASUS, beckoned. He landed in Singapore ASUS design Center(SADC), continue his creation to the world. In under two years, he won the iF product design award and red dot product design award in the TUF line of motherboards for ASUS. He was part of the T.U.F squad, designed TUF series(Military-themed sub-brand by ASUS). He worked on serious advance projects as well.
Subsequently, he entered into the foray of print business, joined HP Inc., designing experiences that amaze. He is very excited for what is to come in the print business and Industry 4.0 (IR4.0).
He believes in fusing design into IR4.0 future business-models and management. Motivated by HP's growth mindset values and fueled by curiosity to understand businesses and management, he holds a Bachelors of Arts (BA), Business Management (First Class) at Northumbria University.
On social media, he goes by his alter ego moniker, @adesignmachine.
TOOLS
Creo Parametric 6.0
Rhinoceros 7
Keyshot 10
Adobe Photoshop CC
Illustrator CC
Adobe Premiere Pro
RECOGNITIONS
Red Dot Design Concept Award '19 - Turtlehead Timeware
Red Dot Design Concept Award '18- Plus Minus Table
iF Product Design Award '18 - ASUS ZEN AIO ZN242
G-Mark Good design award '17- ASUS ZEN AIO ZN242
Top 10 shortlisted design concept for Wallpaper* Handemade next gen. SG designer competition
Top 10 global shortlisted design for DEZEEN X SAMSUNG QLED TV Comp.
Red Dot Product Design Award '16 - ASUS SABERTOOTH Z170 MK1
iF Product Design Award '16- ASUS SABERTOOTH Z170 MK1
iF Product Design Award '14- Sennheiser CX series range
EXHIBITIONS
Singaplural Exhibition '16 - Our Memory Dispenser
DesignSingapore Portfolio for Young Designers '10
Diploma Graduation Showcase '10- Best of Show
CONTACT