Turtlehead Turtleware (Atomic Project)
Design Direction/ Identity & language/ branding/ Industrial design/ CMF/ packaging design / Design for manufacturability​​​​​​​
Ambidextrous Timepiece for Urban Nomads​​​​​​​
Turtlehead Timeware is a watch inspired by the form of a turtle’s shell that encompasses utilitarian aesthetics and functional design elements. The watch case is a solid, architectural structure made from surgical-grade stainless steel. Its unibody shell eliminates the need for lug pins and allow the military-grade, herringbone-woven NATO strap to be securely attached to the watch case.
To cater for both left and right-handed use, Turtlehead Timeware has an ambidextrous agile date-and-time adjustment crown. It is positioned between the lower lugs, thus achieving symmetry and a seamless form with no protruding corridor.
Inspired by the archetype of a turtle shell, the shell forms a solid and architectural structure, made up of 316L stainless steel. The shell lugs are designed as a uni-body to connect the military grade herringbone weave NATO strap securely, eliminating the need for lug pins.​​​​​​​
The head is the crown jewel of the Turtlehead Timeware to cater for both left and right-handed operation, the solution is an ambidextrous agile date and time adjustment crown. 
It is designed to position in between the lower lugs, achieving a symmetry and seamless unibody with no protruding corridor.​​​​​​​
With an intensive study of movement assembly, the solution lies in rotating the movement 90 degrees clockwise internally. Encased in the shell is a Seiko SII NH-35A automatic movement nests orderly and securely.
Night Vision
The hour, minute, second hands and markers are specified and coated with Superluminova C3 for long-lasting neon green fluorescent glow-in-the-dark visibility. 
The pack aims to focus on the watch design with a minimalist presentation. The accessories and manual are hidden under the upper layer EVA foam holder. The pack can be converted into a storage for accessories by removing the EVA foams. The pack encourage ecological sustainability.
Stealth Black Edition
Stainless Steel Edition
Thank you!
If you are interested in the timepiece/ design/ IP rights for your business, please contact designer for further discussion or, if you are interested to use images/photos for media or promotional purpose,
Please contact Alden Koh through email.

You may also like

Back to Top